When it came time to shoot the Spring arrivals from RRL, we loaded up a bunch of new gear and ambled over to the LAND graphic design studio for the day. The guys at LAND are great friends of ours, and Caleb Everitt — one half of the LAND team — is responsible for a lot of the graphic design and type treatments on our website and in-store packaging. Their studio space is a converted garage on Austin’s still-rugged East Side, filled with motorcycles and motorcycle parts alongside original artwork, books, banjos, baseball bats, and design resource materials. We put Charlie Feathers on the stereo, and it turned out to be the perfect setting for a great time and great photo shoot. Bill Sallans — one of the nicest and most talented dudes in the picture-taking business — shot the session. He’s awesome to work with, and one of the only guys in the world who can deal with how orange Dustin’s beard is from a photographic standpoint. Dustin, by the way, is a long time STAG team member and models for us on occasion.
The Pioneer Work Shirt, featured just above, is made from lightweight, indigo-dyed jaspé herringbone cotton and features a full-compass yoke construction. And the Mendoza jacket at the top of this post seems like it was designed specifically for the unpredictable central Texas weather. For a shield against an icy wind, it’s got a thin brown outer cowhide shell that’s been dyed black for chromatic variation throughout. Apart from the yoke, though, the Mendoza jacket is unlined, which allows a wearer a little freedom in terms of sudden bouts of Texas heat. The two items together are an excellent combination.
These items and many more from Double RL are available in the shop in our bricks-and-mortar store at 1423 South Congress Avenue in Austin, and online at StagAustin.com.